At Zetaton we get a lot of clients who approach us for a “web shop”. Usually, they’ve heard or read that e-commerce is the way of the future and that their business could potentially reach more customers via the Internet, without handing over a large percentage of revenue over to all-inclusive platforms such as Amazon or eBay. Far from the simple “web shops” of old, a modern e-commerce strategy involves many different components and practices to consider. Along with the obvious choice of what platform to choose, there are marketing concerns, Search Engine Optimization (SEO) strategies, data persistence and availability, regulatory compliance and security considerations and the list seems to go on endlessly. So, how do you get started? First, we must take a look at what the e-commerce landscape looks like today.
Retail e-commerce sales amounted to approximately $4.9 trillion worldwide last year. This figure is expected to grow by 50% over the next four years, reaching about $7.4 trillion by 2025. This is more than twice the current GDP of France. The increase in e-commerce sales from 2019 to 2020 was 27%. Not many industries experience growth at this rate today. If you don’t have an e-commerce presence you are missing out on potential sales and potential customers. There is no time like the present to explore e-commerce options and bring your business to the Internet with a snazzy website or a cool mobile app (or both). With so many businesses moving into e-commerce and the explosion of choices available, the process has become more a journey with many more component pieces than merely opening a web shop. Zetaton has the experience and team to help you navigate this journey and avoid some of the common pitfalls.
Luckily most of these services can be subscribed to for a small fee. Shopify is the number one provider for such services. But it is no longer sufficient to rely upon a single platform for your e-commerce strategy.
Quick product search results
Matching search results based on the users purchase history
Checkout with a single swipe
Add items to cart on a device and finish the checkout process from a different device.
Next day delivery .
Point of Sale
Managing sales and revenue
Business growth using email marketing, business chat, and social media ads.
Noncompliance with rules and regulations
Failing to harden your site against cybersecurity intrusions and data loss
Over-relying on a single platform which constitutes a single point of failure
Not considering how your target market shops online
Failing to optimize your site for search engines
And many others