Headless E-commerce with Shopify

At Zetaton we get a lot of clients who approach us for a “web shop”. Usually, they’ve heard or read that e-commerce is the way of the future and that their business could potentially reach more customers via the Internet, without handing over a large percentage of revenue over to all-inclusive platforms such as Amazon or eBay. Far from the simple “web shops” of old, a modern e-commerce strategy involves many different components and practices to consider. Along with the obvious choice of what platform to choose, there are marketing concerns, Search Engine Optimization (SEO) strategies, data persistence and availability, regulatory compliance and security considerations and the list seems to go on endlessly. So, how do you get started? First, we must take a look at what the e-commerce landscape looks like today.

Zaid A.

E-Commerce Today

Retail e-commerce sales amounted to approximately $4.9 trillion worldwide last year. This figure is expected to grow by 50% over the next four years, reaching about $7.4 trillion by 2025. This is more than twice the current GDP of France. The increase in e-commerce sales from 2019 to 2020 was 27%. Not many industries experience growth at this rate today. If you don’t have an e-commerce presence you are missing out on potential sales and potential customers. There is no time like the present to explore e-commerce options and bring your business to the Internet with a snazzy website or a cool mobile app (or both). With so many businesses moving into e-commerce and the explosion of choices available, the process has become more a journey with many more component pieces than merely opening a web shop. Zetaton has the experience and team to help you navigate this journey and avoid some of the common pitfalls.

A bar graph showing an increase in e-commerce sales from 2014-2025 with an increase from $1,336 billion in 2014 to a projected $7,391 billion in 2025.

The challenge with existing e-commerce

 A woman climbing a rock.


Managing Infrastructure

Data Persistence and Time to Recovery

Shopping Cart Abandonment

Customer Loyalty

Returns and Refunds

Competition from Other Retailers and Direct Sales from Manufacturers

Luckily most of these services can be subscribed to for a small fee. Shopify is the number one provider for such services. But it is no longer sufficient to rely upon a single platform for your e-commerce strategy.

The Problem with Standalone Shopify

Quick product search results

Matching search results based on the users purchase history

Checkout with a single swipe

Add items to cart on a device and finish the checkout process from a different device.

Next day delivery .

Online Store

Point of Sale


Sales channels

International sales

Managing sales and revenue

Business growth using email marketing, business chat, and social media ads.

Headless Architecture


Custom Frontend with Gatsby and Hydrogen

Payment Processing Using Payment Gateway

Multiple sale channels using BigCommerce

Maximizing Profits, Minimizing Headaches

Noncompliance with rules and regulations

Failing to harden your site against cybersecurity intrusions and data loss

Over-relying on a single platform which constitutes a single point of failure

Not considering how your target market shops online

Failing to optimize your site for search engines

And many others


February 18,2022


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