Un Paso Adelante is a European company that has been producing women’s leather shoes for more than half a century.
Un Paso Adelante
Branding, Logo design.
Social media strategy
Working with an established brand like Un Paso Adelante, we needed to refresh the visual identity of the company without losing any of the existing brand awareness. Our designer approached designing the logo in a way in which the spirit of tradition and heritage would be felt. Deer antlers embody the natural materials used as well as the old-world craftsmanship that goes into making every pair of Un Paso Adelante shoes. The stylized U monogram provides instant brand recognition to discerning customers who know and love the brand while piquing the curiosity of people new to the brand.