Women First Cabs is a women-centric ride-hailing platform based in Grande Prairie, AB, offering safe, reliable transportation operated by female drivers for female passengers.
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Women First is a women-empowered ride-hailing service in Alberta that prioritizes safety for female drivers and passengers, offering on-demand rides and airport transfers with advanced safety measures.
The ride-hailing industry faces an ongoing challenge in ensuring safety, particularly for women. With traditional ride-sharing services, passengers and drivers alike often feel uncertain about their safety. Women First Cabs set out to solve this problem by creating a platform that fosters a sense of trust and security, providing women with the confidence to both drive and ride.
In addition, creating job opportunities for women in the ride-hailing space was a key goal, offering flexibility, empowerment, and economic opportunities.
Zetaton developed a feature-rich platform that prioritizes safety and ease of use. Our solution includes advanced features like real-time GPS tracking, secure payments, and in-app communication to ensure smooth and safe operations for both drivers and passengers.
The platform integrates key safety measures such as background checks for drivers, verified profiles, and the ability for riders and drivers to communicate securely without sharing personal information. Our development approach ensured a seamless user experience while emphasizing safety and reliability.
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We began by thoroughly understanding the core mission of Women First Cabs, which emphasizes safety, community, and empowerment. Through several strategy and brainstorming sessions, we worked closely with the Women First Cabs team to define the platform's unique features and create a blueprint for development.
Our design team focused on delivering an intuitive and user-friendly interface that enhances the feeling of safety. The design process involved creating clear, easy-to-navigate layouts for both the website and mobile apps, ensuring that all features were accessible and understandable for users of all ages and tech-savviness. Every element was designed to foster trust and provide reassurance.
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We developed both the Women First Driver and Women First Customer apps, as well as the website, using modern technology stacks to ensure scalability and security.
Women First Driver: This app was designed to help drivers manage their rides, track earnings, and ensure secure communication with passengers.
Women First Customer: This app allows passengers to request rides, view driver profiles, and track their rides in real-time.
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Rich and full of features
Both passengers and drivers can track each other’s locations during rides for enhanced safety and transparency.
Payments are processed securely through Stripe, with funds held in escrow until the ride is completed to the passenger's satisfaction.
Passengers and drivers can communicate safely via in-app chat and calls, protecting personal contact details.
All drivers are background-checked, ensuring only vetted and trusted women can join the platform.
Women First Cabs not only offers safe transportation for women but also empowers female drivers by offering flexible, secure employment opportunities.
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